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“Bro”tox and Other Treatments Men Are Using to Look Younger

We all want to think we can stay young and vibrant-looking forever, but reality has a nasty way of dashing our dreams. Seeing those first wrinkles and gray hairs starting to emerge can feel like a gut punch to even the most confident man. That’s why men of all ages and from all walks of life are increasingly seeking anti-aging solutions.

In recent years, minimally-invasive cosmetic treatments have become an attractive option among men who want to give themselves a competitive advantage in the job or dating market because:

  • The results are more subtle than surgery.
  • There is little to no downtime involved.
  • Unless they choose to tell people, nobody would guess they had “work done.”
  • They can easily refresh and rejuvenate without disrupting their normal schedule.

What are the most popular non-surgical cosmetic treatments our male patients are choosing at the Virginia Center for Plastic Surgery?


Botox for men – nicknamed “Bro”tox – has consistently been one of the top choices for men who want to take a few years off their appearance. Since Botox first received FDA approval for cosmetic use in 2002, millions of people have sought this solution every year.

Botox and a similar product called Xeomin® are neuromodulators derived from a highly purified form of botulinum toxin. When injected into the muscles around your eye and brow area, these products create a temporary paralysis that prevents these muscles’ ability to contract. This effect not only relaxes existing wrinkles such as crow’s feet, but it also helps prevent new ones from forming.

The results of Botox and Xeomin typically take a few days to reveal themselves and last for three to four months before the injections begin to wear off. Most of our patients return a couple of times per year for periodic touch-ups.


Having a double chin can be embarrassing, and it leaves others with the impression that you are older or heavier than you truly are. Many men who maintain a healthy body weight through diet and exercise still find themselves unable to lose the small pocket of fat under their chin. That’s because this “submental” fat is often a genetic legacy, and it can persist even for people who are diligent about their fitness and nutrition.

The traditional remedy for a double chin has long been liposuction. However, lipo is an invasive surgery that involves anesthesia, incisions, sutures, and a recovery period of at least a week. Men who are unwilling or unable to commit to a surgical procedure now have an innovative new option to consider – Kybella.

Kybella is the world’s first and only injectable medication for treating a double chin. Its formula relies on a synthesized version of deoxycholic acid, which is a substance that helps break down dietary fat in the digestive tract. Over a series of brief in-office treatments, you will see a permanent reduction of your double chin.

Dermal Fillers

Have you developed lines bracketing your mouth? Has gravity started to pull your skin down, creating hollows at your temples or under your eyes? Many men see these signs of aging appear gradually. Long-lasting injectables are an alternative to surgeries such as a facelift for correcting volume loss and helping men look younger.

These fillers consist of a naturally-occurring molecule called hyaluronic acid, which works within the body to retain the moisture in your skin. It’s a primary contributor to skin’s youthful elasticity and resilience.

Injecting HA-based fillers into targeted areas such as the “parentheses lines” around your mouth can minimize the appearance of wrinkles and add contour to areas that have lost volume. Fillers also help replenish your body’s supply of a structural protein called collagen, which is why the results of fillers can last up to two years.

Cosmetic Treatments for Men in Alexandria, VA

Discover the modern-day fountain of youth at the Virginia Center for Plastic Surgery, where Dr. Eric Desman and his team take pride in helping men find treatments to reclaim their youthful appearance. If you are interested in learning more about any of these non-surgical procedures, contact us for a private consultation.