Penelope Licitra is an executive level professional specializing in the business of aesthetics and cosmetic surgery practices with over 10 years experience in a variety of management and sales positions. As a successful entrepreneur and business owner, Penelope learned first hand the intrinsic value of building a strong team of employees and a shared vision. Her focus and expertise in customer service and corporate branding was developed over a decade working in the airline industry including three years in New York City working with the Trump Organization. Born and raised in Charleston, SC , Penelope is a true southern girl at heart, and enjoys country music, line dancing and a really good pair of cowboy boots!